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Jennifer Kate

My sister is brave.

Last week she packed in her PR job to focus on her side project – Jennifer Kate, which she started from scratch two years ago, and has now grown into a respected and forward thinking high end fashion label. They have some excellent stuff, designed by Jen herself, and proving very popular with style conscious mums and bondi hipsters alike.

Anyway, her decision to jump into the fog and give up the security of regular income and make this thing into whatever it can be is a gutsy move. Anyone who has followed their dream like that knows what I mean, and this morning I found the perfect video to visually represent that kind of bravery.

Massive respect to Jen, and to this guy. Be the first, be brave and believe in what you’re doing and the rest will follow…

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